ABS (爱彼此家居) was created in 2009. Due to its differentiated brand concept and innovative omni-channel retailing model, the company has become a leader in China's home furnishings market, which is showing increasing market capacity and significant growth potential. Since the creation of the business, ABS has used highly effective data-driven operation management and self-developed information systems. Through its enterprise resource planning, WMS systems, supply chain management systems and customer relationship management systems, ABS has implemented intelligent operations with simultaneous online and offline marketing, and improved its supply chain management capacity. In addition, its self-developed marketing system enables ABS to connect with its final users directly and collect clients' data through retail omni-channels, thereby establishing a membership database and enabling it to carry out accurate marketing promotions through database marketing. This method also improves clients' loyalty and helps to implement O2O intelligent operations through the successful deployment of a data-driven business model.