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abbi.io

Stage

Acquired | Acquired

Total Raised

$700K

About Abbi.io

Abbi.io is a specialist in mobile A/B testing and app engagement that helps businesses manage and optimize their in-app strategy. With its user behavioral profiling, automated A/B testing, and simple SDK solutions, Abbi.io learns and understands user usage behavior and identifies the user's "happy moments". This allows businesses to expose their users to relevant content, access predictive analytics to target future audiences, and ultimately increase conversions.

Abbi.io Headquarter Location

Israel

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Latest Abbi.io News

Fabby grabs $2M in seed funding for its app, which can put any background behind you

Jan 13, 2017

Posted WalkMe acquires Abbi.io to add mobile A/B testing and engagement What is it it about Belarus that keeps producing image filter startups? MSQRD was famously acquired by Facebook last year for instance and it also produce the PRISM imaging app. Now new startup Fabby has managed to pull in a $2m funding round – which will go a long way in Belarus, I can tell you. The seed round of funding was led by Haxus Venture Fund. Haxus knows what it is doing in terms of image filter apps: it’s known for previously funding the MSQRD & Prisma filters, and was co-founded by Yuri Gurski along with Yuri Melnichek (the founder of Maps.me). Fabby will use the cash to supercharge it’s brand new technology that automatically separates an object from a background in photos and videos. Why would you want to do that I hear you ask? Well, apart from being super fun — you can suddenly place yourself in a different setting or come up with a funny background — it could be used in many different ways. So for instance you could change the background in an online business call in Skype or other video messenger — given the pile of unwashed clothes in the background might be a tad embarrassing. Applied to a video editor, the technology could come in very handy as well. Founded in summer 2016, Fabby’s platform is based on the neural network to be found under the hood of the modern smartphone. Because Fabby can locate a person on a photo and process the background only, it can also bring the Bokeh effect to ‘less smart’ smartphone cameras, and Fabby claims it can surpass the iPhone 7’s capability in this area. Future plans include support for 360-degree videos and the ability to add personal video backgrounds. Right now the app is available for iOS devices only, and selfie video processing is supported starting from the iPhone 6 and up. An Android release is planned within the next few months. On December 22, Fabby was named Editor’s choice in the App Stores of several countries including Russia, so it’s climbing up the charts in popularity. 0

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