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abacus.agency

Founded Year

2016

Stage

Seed VC | Alive

About Abacus

Abacus is a digital marketing agency that plans, creates and executes conversion focused digital ad campaigns built around data designed to deliver top line results.

Abacus Headquarter Location

325 Adelaide Street West Unit 100

Toronto, Ontario, M5V 1P8,

Canada

416-551-3070

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Abacus Patents

Abacus has filed 12 patents.

The 3 most popular patent topics include:

  • BMX riders
  • Biodegradable waste management
  • Computer network security
patents chart

Application Date

Grant Date

Title

Related Topics

Status

6/8/2015

7/27/2021

Random number generation, Pseudorandom number generators, Payment systems, Cryptography, Banking technology

Grant

Application Date

6/8/2015

Grant Date

7/27/2021

Title

Related Topics

Random number generation, Pseudorandom number generators, Payment systems, Cryptography, Banking technology

Status

Grant

Latest Abacus News

Starcom bot promises to automate media booking drudgery

Jul 8, 2021

Abacus employs robotic process automation software to work its magic TRENDING TODAY Starcom, the Chicago-based media agency, has introduced what it is heralding as the UK’s first industry media booking bot in a pilot initiative for Publicis Media. Designed to take the drudgery out of manually booking and editing digital and print media campaigns, the automated system could potentially save thousands of hours of work, should it prove to be effective. The catchily-titled Automated Bot for Amendments to Campaigns and Uploads (Abacus) employs robotic process automation software to work its magic, tirelessly beavering away behind the scenes to perform its duty day and night. While this is fine in principle, the real test will be whether it is as accurate and efficient as its human counterparts – something Starcom is confident it has cracked courtesy of bespoke technology that processes and verifies important campaign details outside office hours. This process includes verifying media plan data, uploading to campaign booking platforms, trafficking to ad servers and relaying campaign information to media owners. Nadine Young, chief executive at Starcom, said: “ Automation is a key part of our new intelligence-driven strategy, designed to leverage the best of human capability and pioneering technologies, such as this. Abacus allows us to liberate our teams from the more repetitive administrative tasks and unleash further opportunities to focus on more strategic and creative growth opportunities for our clients. This is the future, and a brilliant example of automation being used to enhance, rather than dampen, creativity.” Early testing of Abacus suggests that it can improve speed and accuracy by as much as 50%, allowing Starcom’s hard-pressed buying teams to devote more time and energy to developing creative executions.

Abacus Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Abacus Rank

  • When was Abacus founded?

    Abacus was founded in 2016.

  • Where is Abacus's headquarters?

    Abacus's headquarters is located at 325 Adelaide Street West, Toronto.

  • What is Abacus's latest funding round?

    Abacus's latest funding round is Seed VC.

  • Who are the investors of Abacus?

    Investors of Abacus include Vitality Capital.

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