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About A Look At Media

We have developed a first for the airline industry: “destination-specific” travel programming with a revenue share for the airline. We have a contract with British Airways for 20 major U.S. cities, with more to come. Soon, all airline passengers on all British Airways flights will be treated to a very high-quality, informative and interesting “mini-movie” about the city they are visiting.The 30-minute HD program is “force-fed” to a captive audience during the last 45 minutes of the flight. It is a blend of editorial content paid advertising, with an on-location host who guides the viewer around the city to its best restaurants, retailers, attractions, and other destinations. We have completed Atlanta and New York, wrapping Los Angeles next month, and shooting Miami in February.

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Latest A Look At Media News

A Year After Freddie Gray’s Death, A Look at Media’s Coverage of the Baltimore Uprising

Apr 19, 2016

Baltimore activist Lawrence Grandpre: “We have this really threat-based framework for interpreting things like the Baltimore uprising. When you see Black folks as an irrational threat, all you need to do to assuage your fear is put them down.” Kenrya Rankin  Apr 19, 2016 3:37PM EDT The 12th Gyalwang Drukpa, the Buddhist leader of South Asia, waves a scarf in front of a mural of Freddie Gray in Baltimore, Maryland, on May 7, 2015. Photo: Alex Wong/Getty Images     On April 19, 2015, Freddie Gray died from injuries sustained while in Baltimore police custody. Six officers were indicted in his death, which was ruled a homicide . The first trial, for William G. Porter, resulted in a mistrial . Now, The Baltimore Sun reports that Judge Barry Williams will hold a hearing tomorrow (April 20) to determine if one of the officers should be compelled to take the witness stand when Officer Edward M. Nero’s trial begins on May 10. As we remember the life of Gray—who was just 25 years old when his spine was nearly severed during a “rough ride” in a police van—a new video from progressive nonprofit Media Matters for America looks at how media ostensibly covered Gray’s death and the ensuing uprising, while shaping a negative, inaccurate and racially-biased narrative about the situation on the ground that ignored the socioeconomic issues that caused it. Watch the video below. A year after #FreddieGray 's death & the responses, a look at how media demonizes communities while ignoring issues: Log in to post comments Comment

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