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9thDot.com

About 9th Dot

9th Dot is an idea crowdsourcing platform committed to perfecting the user experience. It will serve as the marketplace for businesses to collect innovative ideas from their customers. It will properly incentivize customers to provide their ‘aha’ moments of how they can innovatively improve their own user experience and then provide this data to companies seeking to modify their operations to better satisfy the needs of their customers. Currently, feedback mechanisms are reactive based (e.g., was the food warm, room clean, etc.) and neither compensate users for their time nor effectively close the feedback loop in letting users know their voice has been heard. In addition, existing social media platforms such as Twitter and Yelp, are neither designed for users to provide innovative ideas nor serve as an efficient means for businesses to collect this data.9th solves all of these problems and the product applies to any business, regardless of size or industry, and its customers.

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Latest 9th Dot News

9th Dot Aims To Be The App For Consumer Feedback And Suggestions

Mar 14, 2014

Posted What’s The Best Amazon Prime Alternative? Got a great idea for your favorite business? A startup called 9th Dot has created an app where you can share that idea, with potential rewards if your idea actually gets used. There are plenty of other options for businesses that want to collect customer suggestions. Many of them take the form of crowdsourced “idea” sites like My Starbucks Idea , where users can submit and vote on different ideas. However, 9th Dot co-founder Jeff Spurlock suggested that those sites aren’t very convenient for most consumers — you might have a great idea when you’re in the store, then forget about it by the time you’re back at your computer. And for most stores, you probably don’t even know what the idea website is. Or you might get a feedback code or link, but who knows if you’ll actually see and respond to it. With 9th Dot, the goal was to create, a “very simple and very consistent” experience every time a customer has “an ah-ha moment,” Spurlock said. So whenever you think of a way a business could do better, regardless of who the business is, you can open up the 9th Dot app, find them, enter your idea, and hit “submit”. You can also review all of your ideas and check their status — if one of them is actually adopted, you’ll get a reward, with the level of the reward determined by how broadly the idea is implemented. Spurlock acknowledged that many of these businesses want to control their own user communities, rather than sending them to a third-party app. However, he said that in order for this to work, “We really need [consumers] to associate this with an external brand.” He added that there’s another benefit for businesses to 9th Dot’s approach: If you have a public community where customers vote, you create a potentially awkward situation if the most popular suggestion just isn’t feasible for one reason or another. You might make everyone feel like they’re not being listened to. 9th Dot’s more “closed” strategy gives the businesses more control over the process (and the perception thereof), while still making sure users get transparency into whether their ideas are being adopted, and rewarding those users when they are. And just to be clear, the businesses listed in 9th Dot don’t have a relationship with the startup yet. Instead, Spurlock said the idea is to get a “critical mass” of consumers making suggestions and then bring the businesses on-board.

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