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About 91 Launcher

91 Launcher is a Chinese mobile home screen replacement and handset management app.

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91 Launcher to Launch New Themes and Wallpapers Targeting Malaysian Market

Mar 30, 2017

> 91 Launcher to Launch New Themes and Wallpapers Targeting Malaysian Market × 91 Launcher to Launch New Themes and Wallpapers Targeting Malaysian Market 2017-03-30 09:00 FUZHOU, China, March 30, 2017 /PRNewswire/ -- Mobile application developer Felink is moving to strengthen its foothold in Malaysia with the launch of new themes and wallpapers of its mobile application, 91 Launcher. The updated version, specifically produced for Malaysian users only, is available for free download on Personality Store. 91 Launcher with various themes and wallpapers "We launched new themes and high definition wallpapers specifically for Malaysian user. This is an attempt at our localization strategy in the Malaysian market. It's easy and fun to change different themes and wallpapers of your phone with more personalized styles and features," said Zheng Yousheng, co-founder of Felink. "In the future, we will introduce more content that caters to Malaysian mobile internet users, who will be able to receive personalized recommendations based on their search history, download habits and characteristics. Moreover, we will make great efforts towards the innovation of products and operations to offer a more convenient and pleasant mobile internet experience for local users." 91 Launcher will also launch a promotional activity for Malaysian users in April to thank them for their trust and support. 91 Launcher, an Android-based multifunctional mobile application, is on top of China's third-party mobile phone desktop market, with its number of users reaching 400 million. It has gained increasing popularity among mobile internet users in Malaysia since its official launch on Google Play in September, 2016. Unlike the regular look of Android's Home screen, 91 Launcher is stacked with more than 3,000 different themes and high definition wallpapers, which helps users personalize and beautify their mobile phone desktops. Moreover, 3D touch effect, gesture control, battery boost, quick search, and powerful widgets such as weather report, privacy management, and one-tap cleaner are all fun to use and greatly appreciated. As per statistics from application data analysis platform App Annie, 91 Launcher ranks second among personalization apps in the Google Play Store. Zheng pointed out that Malaysia has the youngest mobile internet user base among Southeast Asian countries, with those aged below 35 years old accounting for 79% of the total population. "The low age and high-potential feature of the Malaysian market fits 91 Launcher's target group. It is an important market in our company's international development strategy and a key area which our company will focus on," Zheng said. Felink has been expanding globally since 2015. It has so far marched into the United States, India and Southeast Asia, with the launch of a variety of products including 91 Launcher, 91 Locker, Dr.News, Dorado Clean, and more. With a market valuation of US$100 million, Felink has secured funding from various investors, including Chinese online search giant Baidu, which is its largest shareholder, Jiayu Funds, Youzu Network and other famous private equity or listed companies. So far, Felink has obtained over 50 national intellectual properties and plays a leading role in the industry. About Felink Founded in 2010, Felink dedicates to provide its users with a more efficient and more convenient mobile internet experience, and has a vision of being the most influential mobile application developer. With over 50 national intellectual properties, Felink has successfully launched several products including desktop landscaping tools 91 Launcher and Dianxin Launcher, system management tools 91 Locker, life service applications Almanac&Weather, and more. For more information visit:

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  • What is 91 Launcher's latest funding round?

    91 Launcher's latest funding round is Unattributed.

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