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Acquired | Acquired

Total Raised




About 500Friends

500Friends is the developer of LoyaltyPlus, a white-label social loyalty platform that enables users to reward customers for their business, as well as for advocacy: referring friends, writing reviews, sharing and recommending products, uploading content, and more.

Headquarters Location

444 Spear St. Suite 213

San Francisco, California, 94105,

United States


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Expert Collections containing 500Friends

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

500Friends is included in 2 Expert Collections, including Loyalty & Rewards Tech.


Loyalty & Rewards Tech

360 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs to their customers. This collection includes categories across loyalty software, digital loyalty & rewards, AI-powered loyalty, blockchain-powered loyalty, and more.


Ad Tech

3,724 items

Companies offering tech-enabled marketing and advertising services.

Latest 500Friends News

500friends, a Merkle company, to Host Technology Trends for Loyalty Webinar

Jan 18, 2017

500friends, a Merkle company, to Host Technology Trends for Loyalty Webinar January 18, 2017 09:00 AM Eastern Standard Time COLUMBIA, Md.--( BUSINESS WIRE )--Merkle ( ), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled Five Technology Trends Driving Engagement-Based Loyalty on Wednesday, January 25, 2017 at 2:00 p.m. ET. Geoffrey Smalling, CTO of 500friends, will outline the innovative ways that technology creates experiential moments to keep loyalty members engaged and drives long-term consumer value. ”Within the loyalty industry, technology and experience are coming together to create a dynamic loyalty model. Brands are able to engage and acquire the right audience, in the right place, at the right time now more than ever before,” said Smalling. “This allows loyalty program members to connect, share, and earn in powerful ways. The access to richer data creates opportunities for brands to communicate the same message across all channels, creating deeper and more lucrative engagement.” While customers’ expectations continue to evolve, loyalty programs are bourgeoning. Program innovations are more important than ever; facilitating new ways for brands to focus on delivering seamless experiences when and where their customers prefer. During the webinar, attendees will learn how technology enables brands to utilize: Acquisition campaigns designed with more first-party loyalty data Social listening tools used within brand loyalty programs Persona-based, real-time loyalty messaging Innovative “low barrier to participate” loyalty channels Complementary brand partnership and loyalty program alliances To register for the complimentary webinar, visit the registration site today. About Merkle Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing results and shareholder value. With more than 3,700 employees, Merkle is headquartered in Columbia, Maryland with 16 additional offices in the US and offices in Barcelona, London, Shanghai, and Nanjing. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit Contacts

500Friends Frequently Asked Questions (FAQ)

  • Where is 500Friends's headquarters?

    500Friends's headquarters is located at 444 Spear St., San Francisco.

  • What is 500Friends's latest funding round?

    500Friends's latest funding round is Acquired.

  • How much did 500Friends raise?

    500Friends raised a total of $11.52M.

  • Who are the investors of 500Friends?

    Investors of 500Friends include Merkle, Intel Capital, Crosslink Capital, Fung Capital, David Li and 28 more.

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