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41st Parameter

Founded Year



Acquired | Acquired

Total Raised




About 41st Parameter

41st Parameter is a provider in device recognition and intelligence, which combines its technologies and expertise to identify devices without cookies, without compromising privacy and without impacting performance. The company's FraudNet platform protects businesses from fraud before it happens. AdTruth, the company's digital media division, gives marketers a new and better way to recognize and reach valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.

Headquarters Location

17851 North 85th Street Suite 250

Scottsdale, Arizona, 85255,

United States


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Expert Collections containing 41st Parameter

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41st Parameter is included in 1 Expert Collection, including Cybersecurity.



4,937 items

41st Parameter Patents

41st Parameter has filed 52 patents.

The 3 most popular patent topics include:

  • Computer network security
  • Computer security
  • Data management
patents chart

Application Date

Grant Date


Related Topics




Computer network security, Identity theft, Symantec acquisitions, Computer security, Cybercrime


Application Date


Grant Date



Related Topics

Computer network security, Identity theft, Symantec acquisitions, Computer security, Cybercrime



Latest 41st Parameter News

41st Parameter(R) Expands Arizona Operations With New Office in Scottsdale and Aggressive Hiring Plans

Jun 20, 2014

June 20, 2014 15:41 ET 41st Parameter® Expands Arizona Operations With New Office in Scottsdale and Aggressive Hiring Plans Scottsdale Mayor Lane and Phoenix Vice Mayor and Councilman Waring Join Monday's Ribbon-Cutting Event SCOTTSDALE, AZ--(Marketwired - Jun 20, 2014) - 41st Parameter ®, a part of Experian and a leader in securing online relationships, officially opened the doors this week to its new office, located at 16260 N. 71st St. in Scottsdale. Alan Naumann, 41st Parameter's CEO and president, and Ori Eisen, the company's founder and chief innovation officer, were joined by Scottsdale Mayor Jim Lane and Phoenix Vice Mayor and Councilman Jim Waring for an open house and ribbon-cutting event on Monday, June 16. The company also announced plans to increase head count around the world, with a special focus on hiring in the greater Phoenix area. The company currently employs approximately 150 people, with more than 80 working from its new Scottsdale office. 41st Parameter is seeking candidates across all departments and hopes to add 70 new positions in the Scottsdale office. "I am thrilled to see 41st Parameter expand so significantly, and so close to its original launch location in Scottsdale," said Scottsdale Mayor Jim Lane. "It's evident that it has found the Valley to be a great place to build a business and recruit a quality workforce and I look forward to seeing more great things from it in the future. " "We are excited to have such an innovative, growing and community conscious company like 41st Parameter in the Valley," said Phoenix Vice Mayor Jim Waring. "Not only is this company dedicated to making the Internet a safer place to conduct business, they continue to seek out and hire talented people to help them in that mission. " Eisen founded 41st Parameter in Scottsdale in 2004. Since then, the company has expanded around the world with offices in Silicon Valley: San Jose and San Francisco, New York, Munich, London, Sao Paulo, Hong Kong and Tokyo. In 2013 the company was acquired by Experian, the leading global information services company. Rather than consolidating, Experian® has encouraged 41st Parameter to maintain and expand its operations. "We're very excited about the brand new journey before us as we continue to expand in the greater Phoenix area," said Naumann. "Bringing employment opportunities to the community is very important to us, and we hope that you'll join us on our journey for many years to come. " About 41st Parameter In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant business challenges. 41st Parameter , a part of Experian, is the global leader in device recognition and intelligence using patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. FraudNet combines device intelligence with risk analysis to detect and prevent online fraud before it happens. AdTruth , the digital media division, gives marketers a better way to recognize and reach their most valuable audiences across all types of devices. The TrustInsight ® Network enables online merchants to increase sales by approving more trusted transactions. These privacy compliant solutions help keep the Internet more secure and relevant for everyone. About Experian Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft. Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion. Experian employs approximately 16,000 people in 39 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil. For more information, visit . Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners Contact Information

41st Parameter Frequently Asked Questions (FAQ)

  • When was 41st Parameter founded?

    41st Parameter was founded in 2004.

  • Where is 41st Parameter's headquarters?

    41st Parameter's headquarters is located at 17851 North 85th Street, Scottsdale.

  • What is 41st Parameter's latest funding round?

    41st Parameter's latest funding round is Acquired.

  • How much did 41st Parameter raise?

    41st Parameter raised a total of $42.49M.

  • Who are the investors of 41st Parameter?

    Investors of 41st Parameter include Experian, Norwest Venture Partners, Kleiner Perkins Caufield & Byers, Icon Ventures, ITOCHU Technology Ventures and 3 more.

  • Who are 41st Parameter's competitors?

    Competitors of 41st Parameter include SentinelOne and 4 more.

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