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About 11 Honore

On June 1st, 2022, 11 Honore was acquired by Dia & Co. Terms of the transaction were not disclosed. 11 Honore is an online shopping platform. The company offers designer runway styles for women in sizes 10 to 24. The company was founded in 2017 and is based in Los Angeles, California.

11 Honore Headquarter Location

8215 Melrose Avenue

Los Angeles, California, 90046,

United States


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CB Insights Intelligence Analysts have mentioned 11 Honore in 1 CB Insights research brief, most recently on Nov 18, 2019.

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Latest 11 Honore News

Danielle Williams-Eke On Size Inclusivity at 11 Honore

Nov 24, 2020

Danielle Williams-Eke On Size Inclusivity at 11 Honore x Icon-twitter Meet Daniel Williams-Ek, the design director of the private label line of Los Angeles-based design e-tailer 11 Honor. Since its debut in 2017, 11 Honoree has become a destination for elevated, size-inclusive offerings that cater to those 12 and up, and high-end designer labels such as Brandon Maxwell and Altujura Carries an impressive roster of. . Danielle joined the shopping platform a year ago to lead and launch the company’s very own in-house label, and for the past decade, the designer has been able to design expanded shapes and pioneering patterns, fits and silhouettes for the expanding consumer. Specialization is achieved. Here, Danielle talks about design principles, career lessons and working in light of the current health epidemic and racial unrest. On her design philosophy: “I always like wearables and functional things, but I like to add that fashion element and some sex appeal. It’s about showing off a woman’s beauty.” On her idea of ​​power dressing: “Anything with a blazer I think gives power.” On the hardest lessons to learn as a designer: “There comes a point where you have to be flexible. As a fashion designer, you are an artist: you are an emotional person and you stay connected and tied to your work. But then there is the business side where you have more financial plans to report to merchants and CEOs. There should be a desire to transfer or use data. There should be room to get feedback and implement it in such a way that your vision is still reflected but it is also good for the business. “ What still needs a change in the fashion industry is the need to become more inclusive and diverse: “When thinking about inclusivity, I think it’s easier for brands to focus on just one thing: like a brand going up to the size of 24. But I think you’re not inclusive in size and shape Can and cannot be in the race. More has to be done in terms of making everyone feel included. Your collection, your marketing – whatever it is – should reflect your consumer base, and your consumer is really everyone. Should be of. “ On the best customer feedback she can get: “When people praise fit because fit has always been such a struggle for me personally. I’ve been plus-sized for a long time and have tried on various plus-size brands from the US to Europe, and one thing What always disappoints me – and I know it disappoints others as well – is the fit. Something that is shaped like an 18, can fit like a 14, or oversize the pieces for no reason. Are done because there is this mentality that the only way that plus-size women want to dress. Getting fit was really important to us as we created a collection of 11 Honoré. We had a plus-size fitted model – which a lot of brands still don’t – and we make sure to try things in the category of women with different types, sizes and heights because, again, this is normal. The mindset is plus-size, every woman is about the size of an hour and that is not the case. So we tried things out on different women and really tried to be the best fit for this brand. Right from our first collection to our last, I want to be consistent. I want customers to be able to trust us as we see fit and keep coming back. “ On designing and charging during the global health epidemic: “It’s difficult. Part of designing is gaining inspiration and is one of the ways that I am getting through the journey, but obviously that is not something we can actually do right now. So I am pushed to get inspiration in other places. What I had to do was go back and realize that your focus should always be on the customer. The journey is good – all other inspiring things are good – but, at the end of the day, you need to know what you’re designing for and meet them where they are. The thing that became important is that the world has changed – that lifestyle has changed – and if you want to be a ‘lifestyle’ brand, you have to understand what women are doing at the moment: they go home But, they are ‘working from home, both of them working from home and mothering. This is yet another complication in terms of women’s roles. Fashion may seem small in that perspective but, to us, it is about how we can serve it. It’s about how we can make her day at home a little easier. I believe that looking and feeling good can make your day a little easier. I am practicing more on that inspiration. With our Fall / Holiday collection, we took a casual approach to focus on more casual and warm-handed things: casual utilitarian pants, jumpsuits, sweater dresses. “ On the impact of the Black Lives Matter movement and what he learned about himself: He said, “We started the first private-label collection of 11 Honoré in June on the heels of the protests, and I remember feeling very excited to launch during that time, but to feel that There was very little of what we were going to do. One nation. It took a little time and reflection, but I realized that the time was right. It became a moment for me as a black woman to say, ‘ I’m here ‘- Knowing that brands like 11 Honor don’t come often to run and lead a design team on such an occasion. A lot of people who get such opportunities are not like you. Your role here Before, I never described myself as a ‘black designer’. It was not something I was focused on. I was just a designer who loved me. But now, I understand the importance of accepting that identity Because you’re an example and a reflection of what could happen. Like, I personally didn’t know about many Black American fashion designers when I was coming up. Basically Tracy was Reese and that was it. So I think it’s important for me to have an example to help with other women of color – other creatives of color. The movement has definitely created a space for me to accept all of that. “ 11 On his long-term vision for Honoré’s personal line: “I think it’s important for women to look for different pieces of clothing in their lives, in a place where they are seen and heard, whether we’re laying someone on the red carpet or sitting at home to work Creating comfortable loungers for me. For me, actually becoming the brand where we have everything she needs is the ultimate goal. I want to be the go-to brand for the plus-size woman who Looking for more. “ We missed our last my story Column? Click here.

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11 Honore Rank

  • When was 11 Honore founded?

    11 Honore was founded in 2017.

  • Where is 11 Honore's headquarters?

    11 Honore's headquarters is located at 8215 Melrose Avenue, Los Angeles.

  • What is 11 Honore's latest funding round?

    11 Honore's latest funding round is Acquired.

  • How much did 11 Honore raise?

    11 Honore raised a total of $21M.

  • Who are the investors of 11 Honore?

    Investors of 11 Honore include Dia & Co, Forerunner Ventures, Greycroft, Redpoint Ventures, Upfront Ventures and 5 more.

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