THE BUSINESS SOCIAL GRAPH IS A STORYTELLING TOOL FOR BUSINESS ANALYSTS
Analyzing thousands of relationships between companies uncovers insights and ideas about company strategy, emerging trends, and industry consolidation.
But this analysis is not possible (or easy) when the data is in a spreadsheet. While spreadsheets of columns and rows provide a feeling of precision, a visualization like the Business Social Graph provides you another way to understand the network of relationships between companies.
And it is the exploration of these relationships (or sometimes the lack of relationships) between entities using the pictorial representation of the Business Social Graph that helps you see patterns.