Business Social Graph
VISUALIZE A COMPANY'S SOCIAL NETWORK

Develop a narrative around competitor strategy, disruptive trends and emerging companies by mapping thousands of investor, acquirer, partner, customer and competitor relationships among businesses.

HOW DOES THE BUSINESS SOCIAL GRAPH MAKE YOU SMARTER?

SEE THE REAL STRATEGY & COMPETITIVE DYNAMICS OF INDUSTRY LEADERS: AMEX CASE STUDY

While Visa and Mastercard have a slew of partnerships, technology investments and initiatives focused on their network, AmEx appears to be doing little. 

Via its corporate parent and its recently created venture group, AmEx has been focused primarily on brand building and loyalty initiatives as evidenced by its partnerships, investments and acquisitions. Discover has been characteristically inactive on the partnership, investment and acquisition front. 

SEE THE REAL STRATEGY & COMPETITIVE DYNAMICS OF INDUSTRY LEADERS: AMEX CASE STUDY

SEE INDUSTRY CONSOLIDATION IN REAL TIME: HUMAN CAPITAL MANAGEMENT TECH CASE STUDY

Taleo, Kenexa and Successfactors were all active acquirers in HCM tech and were subsequently acquired by larger players pointing to the increasingly consolidated nature of the HCM Tech market.

The Business Social Graph can be used to see acquisition activity and see which players are becoming more acquisitive, who may need to become more acquisitive and who their targets might be. 

SEE INDUSTRY CONSOLIDATION IN REAL TIME: HUMAN CAPITAL MANAGEMENT TECH CASE STUDY

THE BUSINESS SOCIAL GRAPH IS A STORYTELLING TOOL FOR BUSINESS ANALYSTS

Analyzing thousands of relationships between companies uncovers insights and ideas about company strategy, emerging trends, and industry consolidation.

But this analysis is not possible (or easy) when the data is in a spreadsheet. While spreadsheets of columns and rows provide a feeling of precision, a visualization like the Business Social Graph provides you another way to understand the network of relationships between companies. 

And it is the exploration of these relationships (or sometimes the lack of relationships) between entities using the pictorial representation of the Business Social Graph that helps you see patterns.