The food and beverage startups in this graphic raised roughly $1.8B to offer insect protein, kombucha tea, kale chips, beef jerky, and more.

The food and beverage industry is remarkably concentrated, with the top companies wielding multiple, sometimes dozens, of brands. In each of the major food & beverage categories, the top 4 or fewer companies capture over 70% of the market across key segments like beer, soda, chocolate, and cereal.

But with increased global focus on health and natural eating, smaller food companies have grown in recent years — a Boston Consulting Group report found that CPG companies with less than $5B in sales gained 2.7 points of market share since 2011 — representing $18.1B in aggregate sales growth.

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Big CPG players have stepped up their M&A and investment activity in recent years. Since late 2015, we’ve seen General Mills, Campbell Soup, and Kellogg’s all launch or invest in venture capital funds to foster startup innovation, while other corporates have made major acquisitions. Danone’s announced a $12.5B acquisition of WhiteWave Foods in October 2016, while in November PepsiCo acquired kombucha startup KeVita and Dr. Pepper Snapple Group acquired antioxidant beverage startup Bai Brands for $1.7B. 

We still see dozens of private food and beverage companies (some with equity funding from the industry leaders) attacking every aisle in the supermarket, with some offering their products in stores, and others competing solely by distributing online. Using CB Insights data, we identified over 120 companies offering new takes on healthy beverages, snack foods, plant-based cheese, and more. Scroll down to view the graphic, as well as funding and investor data for each company.


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The graphic includes private, active companies only. The graphic is not exhaustive of startups in the space. Please click image to enlarge. 

2.15 Grocery Store Brands Graphic

Food and Beverage Company List
Company Category Select Investors
Nurturme Baby Food EcoEnterprises Fund
Once Upon a Farm Baby Food Cambridge SPG, Harbinger Ventures, S2G Ventures
Hail Merry Baking & Spices Powerplant Ventures, CircleUp, HBC Investments
Kiki’s Gluten Free Foods Baking & Spices Undisclosed
Maninis Gluten Free Baking & Spices Undisclosed
Rumi Spice Baking & Spices Partnership Capital Growth, Catamount Ventures
Nutek Food Science Baking & Spices Khosla Ventures
Alter Eco Candy Good Capital, Renewal Funds, Serious Change Fund
Boomf Candy Duncan Jennings
Nibmor Candy Emil Capital Partners
Ocho Candy (Five Star Organics) Candy Undisclosed
Raaka Chocolate Candy Funding Circle
Simply Gum Candy Collaborative Fund
Sweetriot Candy Golden Seeds
Tcho Ventures Candy Emil Capital Partners
Theo Chocolate Candy Alliance of Angels
Unreal Brands Candy Khosla Ventures, Raptor Consumer Partners
Chirps Chips (Six Foods) Chips MassChallenge
Pop! Gourmet Chips Undisclosed
Primizie Chips Tasty Ventures, Baylor Angel Network
Blue Bottle Coffee Coffee Index Ventures, True Ventures, Google Ventures
Califia Farms Coffee Stripes Group
Chameleon Cold Brew Coffee Undisclosed
High Brew Coffee Coffee CAVU Ventures
Bandar Foods Condiments AccelFoods, August Capital, ACP Ventures
Love and Hummus Condiments Undisclosed
Sir Kensington’s Condiments Verlinvest
Tessemae’s All Natural Condiments Sagamore Ventures, War Horse
Chaat Company Dairy Undisclosed
Chevoo Dairy Undisclosed
Elli Quark Dairy Undisclosed
Good Culture Dairy General Mills Ventures, CAVU Ventures
Maia Yogurt (Healthy Mom) Dairy Undisclosed
Fuel for Fire Energy Drinks Undisclosed
Glukos Energy Drinks Ecosystem Integrity Fund
Kill Cliff Energy Drinks Sherbrooke Capital
Mati Energy Drinks Duke Angel Network
Sambazon Energy Drinks Stonyfield Farms, Greenmont Capital Partners
The FRS Company Energy Drinks Oak Investment Partners, Radar Partners, RRE Ventures
Halo Top Frozen Desserts CircleUp
Jala (BE Active Brands) Frozen Desserts Undisclosed
JC’s Pie Pops (We The Pie People) Frozen Desserts Undisclosed
Oppo Ice Cream Frozen Desserts Seedrs
Ruby’s Naturals Frozen Desserts Mistral Equity Partners
Yasso Frozen Desserts Raptor Consumer Partners
Cheribundi Fruit & Herbal Drinks Cayuga Venture Fund, Emil Capital Partners
Coco Libre (Maverick Brands) Fruit & Herbal Drinks Undisclosed
Drink Maple Fruit & Herbal Drinks Undisclosed
Hint Fruit & Herbal Drinks Verlinvest
Kuli Kuli Fruit & Herbal Drinks Eighteen94 Capital, S2G Ventures, Investeco Capital
Suja Life Fruit & Herbal Drinks Coca-Cola Company, Boulder Brands Investment Group, Leonardo DiCaprio
Temple Turmeric Fruit & Herbal Drinks Boulder Brands Investment Group
Vita Coco (All Market) Fruit & Herbal Drinks Verlinvest, Madonna, Demi Moore
WTRMLN WTR (World Waters) Fruit & Herbal Drinks CAVU Ventures, Beyonce Knowles
Barnana (Wholesome Valley Foods) Fruit & Vegetable Snacks Finn Capital Partners, Boulder Food Group, Blueberry Ventures
Better Bean Fruit & Vegetable Snacks Portland Seed Fund, CircleUp
Brami Fruit & Vegetable Snacks AccelFoods, Lerer Hippeau Ventures, Enlightened Capital
Dang Foods Fruit & Vegetable Snacks Sonoma Brands
Farmwise Fruit & Vegetable Snacks Undisclosed
Halfpops Fruit & Vegetable Snacks N/A
Nomva Fruit & Vegetable Snacks Evolution Media Partners, Taylor Farms
Nourish Snacks Fruit & Vegetable Snacks Undisclosed
Ocean’s Halo Fruit & Vegetable Snacks CircleUp
Peeled Snacks Fruit & Vegetable Snacks Fireman Capital Partners
Rhythm Superfoods Fruit & Vegetable Snacks 301 INC, CircleUp, Affinity Angel Investment Fund
Sahale Snacks Fruit & Vegetable Snacks Palladium Equity Partners
Skinny Dipped Almonds (Wild Things Snacks) Fruit & Vegetable Snacks AccelFoods
Soul Sprout Fruit & Vegetable Snacks NGEN Partners
GoodBelly (Next Foods) Kombucha Emil Capital Partners, Maveron
Health-Ade Kombucha Kombucha CAVU Ventures, First Beverage Group
Humm Kombucha Kombucha Undisclosed
Live Soda Kombucha Undisclosed
Revive Brands Kombucha Greenhouse Capital, Prolog Ventures
Ambronite Liquid Meals Lifeline Ventures
Feed Liquid Meals Senseii Ventures
Mix1 Liquid Meals Highland Capital Partners
Rumble Supershake Liquid Meals CircleUp
Soylent Liquid Meals Andreessen Horowitz, Index Ventures, Lerer Hippeau Ventures, Initialized Capital
Beyond Meat Meat & Dairy Substitutes Kleiner Perkins Caufield & Byers, Obvious Ventures, Bill Gates
Clara Foods Meat & Dairy Substitutes SOSventures, Indie.Bio
Daiya Meat & Dairy Substitutes Undisclosed
Good Karma Meat & Dairy Substitutes 2x Consumer Products Growth Partners
Hampton Creek Meat & Dairy Substitutes Khosla Ventures, Collaborative Fund, Horizons Ventures
Heidi Ho Meat & Dairy Substitutes Lori Greiner
Impossible Foods Meat & Dairy Substitutes Bill Gates, Horizons Ventures, Khosla Ventures, Google Ventures
Kite Hill Meat & Dairy Substitutes Khosla Ventures, New Crop Capital
Memphis Meats Meat & Dairy Substitutes Indie.Bio, New Crop Capital, SOSventures
Miyoko’s Kitchen Meat & Dairy Substitutes Obvious Ventures, New Crop Capital, Stray Dog Capital
Perfect Day Meat & Dairy Substitutes Horizons Ventures, SOSventures, Indie.Bio
Ripple Foods Meat & Dairy Substitutes Blueberry Ventures, Google Ventures, Collaborative Fund, Prelude Ventures
WayFare Foods Meat & Dairy Substitutes Undisclosed
Chef’s Cut Real Jerky Meat & Fish CAVU Ventures
Hip Chick Farms Meat & Fish Advantage Capital Partners, CircleUp
New Wave Foods Meat & Fish Efficient Capital, New Crop Capital, Indie.Bio
Perky Jerky Meat & Fish Sunrise Strategic Partners
PRE Brands Meat & Fish BRJ Ventures
Walden Local Meat Co.  Meat & Fish Undisclosed
Buen Sabor Packaged Meals Kodiak Venture Partners
Fishpeople Packaged Meals 3×5 Special Opportunity Partners
Hilary’s (Drink Eat Well) Packaged Meals Undisclosed
Hungryroot Packaged Meals Lerer Hippeau Ventures, Lightspeed Venture Partners, Crosslink Capital
Love The Wild Packaged Meals Aqua-Spark
Luvo Packaged Meals TomorrowVentures
Saffron Road (American Halal Company) Packaged Meals Undisclosed
Aloha Protein Bars Khosla Ventures, BoxGroup, First Round Capital
Exo Protein Protein Bars AccelFoods, Collaborative Fund, Dentsu Ventures
Health Warrior Protein Bars New Ground Ventures, New Richmond Ventures
Regrained Protein Bars Undisclosed
Q Tonic Soda LaunchCapital, CircleUp, Angel Investor Forum
Sipp Soda Emil Capital Partners
Spindrift Soda Prolog Ventures, RiverPark Ventures
Zevia Soda Northwood Venture Partners, NGEN Partners
Kitchen22 Soups Undisclosed
Tio’s Gazpacho Soups 301 INC, CircleUp
Bhakti Chai Tea Colorado Impact Fund, P2BInvestor
Drazil Foods Tea Two Bridges Capital Group
Guayaki Sustainable Rainforest Products Tea Undisclosed
Numi Organic Tea Tea Catamount Ventures, Partnership Growth Capital
Rooibee Red Tea Tea SeedStep Angels, SB Holding
Runa Tea Investors Circle, MetaBrand Capital
Teabox Tea Accel Partners, Horizen Ventures
Tiesta Tea Tea Undisclosed
Zest Tea Tea Venture for America

 

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