From unicorns like Gusto and Zenefits, to early-stage startups improving employee productivity and recruiting, HR tech is a hot category.

HR tech startups have seen considerable momentum, raising $2.4B in 2015. With funding and deal count reaching all-time highs, we decided to dig into HR tech on a more granular level. Startups in the HR tech space are addressing pain points like staffing, recruiting, employee benefits, and much more.

We used CB Insights data to identify 115 private companies in HR tech as well as 10 exited investor-backed companies bringing the market map’s total to 125 companies. We mapped them according to the eight main categories in which they’re operating. The 125 HR tech startups included are addressing productivity, recruiting tools, freelancer and contractor hiring, perks, job search, operations, payroll, and insurance.

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Click on the image below to enlarge.

HR tech Infographic_BW_3.16_v4

The breakdown is as follows:

  • Recruiting Tools: This was the largest category in the market map. It includes company-information service GlassDoor as well as Hireology. This section includes Applicant Tracking as a sub category and counts Greenhouse Software in the section, among several others.   
  • Recruiting Marketplaces & Job Search Platform: Companies in this category include short-term job matching marketplace Jobbatical and job search engine Simply Hired. These startups are making it easier to find, post, and search for employment, among other things.
  • Recruiting: Contractors/Freelancers: Startups in this category are addressing on demand workers and part-time freelancers. Examples include HourlyNerd, which connects small- and mid-sized businesses to part-time consultants as well as HR software company, PeopleMatter.
  • Operations Management: HR outsourcing software OneSource Virtual is one of the more well-funded companies in the category, having raised $165M in funding to date. Companies here are addressing payroll, benefits, and other services.
  • HR Insurance/Benefits: Companies here are either brokering health insurance via HR and payroll software channels or helping insurance brokers modernize their operations. The category includes Gusto and Namely, which have raised $136M and $103M in funding to date, respectively.
  • Employee Perks: Startups here include employee reward software Bonusly, which counts FirstMark Capital and Bloomberg Beta as investors. This is the smallest category in the market map.
  • Culture & Productivity: Companies here measure, quantify, and improve employee culture and productivity through technology. The category includes company culture startup CultureIQ as well as Culture Amp, which uses analytics to provide insights on employee engagement and company culture.
  • Select HR Tech Exits: Notable exits in HR tech include Workday and job-search site Indeed, which exited for $4.4B and $1.4B, respectively.

See the full company list, below:

The List Of HR Tech Startups
Company Select Investors Category
GlassDoor Benchmark Capital, Sutter Hill Vetures, Google Capital, and Tiger Global Management Recruiting Tools
SmartRecruiters Salesforce Ventures, Mayfield Fund, and Rembrandt Venture Partners Recruiting Tools
Jazz Innovation Works and Rincon Venture Partners Recruiting Tools
Work4 Labs Matrix Partners and Serena Capital Recruiting Tools
Jibe Thrive Capital and Polaris Partners Recruiting Tools
Hireology Bain Capital Ventures and Lightbank Recruiting Tools
Gild Baseline Ventures, Correlation Ventures, Globespan Capital Partners, Mark Kvamme, Menlo Ventures and Sapphire Ventures Recruiting Tools
SkillSurvey Primus Capital Recruiting Tools
Entelo Battery Ventures and Menlo Ventures Recruiting Tools
Kira Talent Anthony Lacavera, David Shaw, Gary Slaight, Relay Ventures, Reza Satchu and Roger Martin Recruiting Tools
Neo Career Globis Capital Partners Recruiting Tools
softgarden E-Recruiting Cipio Partners and Neuhaus Partners Recruiting Tools
SmashFly Technologies Bessemer Venture Partners and OpenView Venture Partners Recruiting Tools
BountyJobs Greylock Partners and RPM Ventures Recruiting Tools
Mettl Kalaari Capital Recruiting Tools
Brazen Technologies Dingman Center Angels, Kegonsa Capital Partners, Militello Capital, Osage Partners and Randstad Innovation Fund Recruiting Tools
Job Planet Altos Ventures, BonAngels and Qualcomm Ventures Recruiting Tools
Sqore Northzone Ventures Recruiting Tools
TrueAbility Austin Ventures, and Graham Weston Recruiting Tools
TalentSoft Alto Invest, Highland Capital Partners and Seventure Partners Recruiting Tools
HunterOn China Growth Capital, IDG Capital Partners, and Sequoia Capital China Recruiting Tools
TalentSky Undisclosed Angel Investors Recruiting Tools
Phenom People Sierra Ventures and Sigma Prime Ventures Recruiting Tools
AnyPerk DCM Ventures and DG Incubation Employee Perks
Bonusly Bloomberg Beta and FirstMark Capital Employee Perks
Workable 83North, Balderton Capital, and Notion Capital Applicant Tracking
Jobvite ATA Ventures and Presidio Partners Applicant Tracking
Greenhouse Software Social Capital and Benchmark Capital Applicant Tracking
iCIMS Susquehanna Growth Equity Applicant Tracking
Lever Index Ventures, Matrix Partners, and Scale Venture Partners Applicant Tracking
JobToday Accel Partners, Felix Capital and Mangrove Capital Partners Recruiting- Marketplace/Search Platform
Aasaanjobs Aspada Advisors, IDG Ventures India and Inventus Capital Partners Recruiting- Marketplace/Search Platform
HackerRank Khosla Ventures and Battery Ventures Recruiting- Marketplace/Search Platform
Crew Labs Accomplice, BDC Venture Capital, BOLDstart Ventures, iNovia Capital, LaunchCapital, LDV Capital, and Real Ventures Recruiting- Marketplace/Search Platform
ZipRecruiter Basepoint Ventures, Industry Ventures, and Institutional Venture Partners Recruiting- Marketplace/Search Platform
Simply Hired Foundation Capital and IDG Ventures USA Recruiting- Marketplace/Search Platform
Hired Crosslink Capital, Sierra Ventures, and SoftTech VC Recruiting- Marketplace/Search Platform
Babajob Services SEEK, Gray Ghost Ventures, and Khosla Ventures Recruiting- Marketplace/Search Platform
Jobandtalent Fundacion Jose Manuel Entrecanales, Kibo Ventures, Nicolas Luca de Tena, Pelayo Cortina Koplowitz and Qualitas Equity Partners Recruiting- Marketplace/Search Platform
Jobbatical LocalGlobe, SmartCap, and Union Square Ventures Recruiting- Marketplace/Search Platform
Work Market Spark Capital and Union Square Ventures Recruiting- Marketplace/Search Platform
RealMatch Carmel Ventures and Edison Partners Recruiting- Marketplace/Search Platform
Liepin Matrix Partners China and Warburg Pincus Recruiting- Marketplace/Search Platform
JobTeaser Seventure Partners Recruiting- Marketplace/Search Platform
Assured Labor Capital Indigo, Enzyme Venture Capital, Fabrice Grinda, Great Oaks Venture Capital, Jose Marin, Kima Ventures and Nexus Venture Partners Recruiting- Marketplace/Search Platform
Lagou Bertelsmann Asia Investments and Qiming Venture Partners Recruiting- Marketplace/Search Platform
Naseeb Networks Piton Capital and Vostok New Ventures Recruiting- Marketplace/Search Platform
ReferralMob Stage 1 Ventures Recruiting- Marketplace/Search Platform Alven Capital, Celine Lazorthes, Elaia Partners, Oleg Tscheltzoff, Thierry Petit and Ventech Recruiting- Marketplace/Search Platform
untapt  SenaHill Partners and Tsai Ventures Recruiting- Marketplace/Search Platform
Nubelo Solutions Caixa Capital Risc Recruiting- Marketplace/Search Platform
RallyPoint Networks Golden Seeds and DBL Investors Recruiting- Marketplace/Search Platform
PeopleMatter Noro-Moseley Partners, Harbert Venture Partners, and InterSouth Partners HR Contractors/Hourly Workers
SnagAJob Adams Street Partners and Baird Venture Partners HR Contractors/Hourly Workers
ShiftGig FireStarter Fund and Chicago Ventures HR Contractors/Hourly Workers
Studitemps XAnge Private Equity, Raffay & Cie, and b-to-v HR Contractors/Hourly Workers
HourlyNerd Greylock Partners and Highland Capital Partners HR Contractors/Hourly Workers
UrbanPro Nirvana Venture Advisors HR Contractors/Hourly Workers
Workle Klever Internet Investments and Vyascheslav Potanin HR Contractors/Hourly Workers
JobApp Network Frontier Capital HR Contractors/Hourly Workers
Jobaline Madrona Venture Group HR Contractors/Hourly Workers
Moonlighting Baltimore Angels, New Richmond Ventures, Paul Palmieri and The McClatchy Company HR Contractors/Hourly Workers
Field Nation Susquehanna Growth Equity HR Contractors/Hourly Workers
CrowdFlower Trinity Ventures and Bessemer Venture Partners HR Contractors/Hourly Workers
100Kuai Yurun Group and Zeqing Capital HR Contractors/Hourly Workers
HotSchedules Ballast Point Ventures, Instawares Holding Company, and TPG Growth Culture/Productivity
ThinkHR Kennet Partners Culture/Productivity
SocialChorus Kohlberg Ventures and Windforce Ventures Culture/Productivity
SilkRoad  Azure Capital Partners and Foundation Capital Culture/Productivity
HireVue Peterson Ventures and Granite Ventures Culture/Productivity
GuideSpark IDG Ventures USA, New Enterprise Associates, Meritech Capital Partners, and Storm Ventures Culture/Productivity
Glint Norwest Venture Partners and Shasta Ventures Culture/Productivity
Culture Amp Blackbird Ventures, Felicis Ventures and Index Ventures Culture/Productivity
Limeade Oak HC/FT Partners and TVC Capital Culture/Productivity
Qstream Excel Venture Management, FrontLine Ventures and Launchpad Venture Group Culture/Productivity
TinyPulse Baseline Ventures, Harrison Metal, Arthur Ventures, High Alpha, and Varenne Investment Culture/Productivity
HighGround Columbus Nova Technology Partners, KDWC Ventures and Lightbank Culture/Productivity
Replicon Emergence Capital Partners and Social Capital Culture/Productivity
ShiftPlanning Point Nine Capital Culture/Productivity
Visier Foundation Capital and Summit Partners Culture/Productivity
Planday Creandum Culture/Productivity
Joychuang Pangu Venture Capital Culture/Productivity
OnShift Early Stage Partners and Glengary Culture/Productivity
Uniquedu Fosun Kinzon Capital and Shenzhen Qianhe Capital Management Co. Culture/Productivity
GamEffective 2B Angels, Shaked Ventures and Verint Systems Culture/Productivity
CultureIQ VegasTech Fund, Founder Collective, Lerer Hippeau Ventures, and Pritzker Group Venture Capital Culture/Productivity
Benevity JMI Equity Culture/Productivity
Intradiem JMI Equity and MK Capital Culture/Productivity
SyncHR Boulder Ventures and Octopus Investments Operations Management
OneSource Virtual Halyard Capital and Technology Crossover Ventures Operations Management
Beisen Matrix Partners China and Sequoia Capital China Operations Management
MoveInSync Technology Inventus Capital Partners, Qualcomm Ventures, and Saama Capital Operations Management
FXiaoKe IDG Capital Partners and Northern Light Venture Capital Operations Management
MOVE Guides New Enterprise Associates and Notion Capital Operations Management
erecruit North Bridge Venture Partners Operations Management
GENIAC Grant Thornton Operations Management
CloudPay Pinnacle Investment Group and Rho Ventures Operations Management
Ascentis Catalyst Investors and Palm Ventures Operations Management
HighRoads Egan-Managed Capital and Kodiak Venture Partners HR Insurance/Benefits
Aasonn LLR Partners HR Insurance/Benefits
Array Health Solutions Noro-Moseley Partners and Vocap Investment Partners HR Insurance/Benefits
SimplyInsured AltaIR.VC and Polaris Partners HR Insurance/Benefits
BeneStream BlueCross BlueShield Venture Partners and Sandbox Advantage Fund HR Insurance/Benefits
Empyrean Benefit Solutions Claritas Capital and FTV Capital HR Insurance/Benefits JMI Equity HR Insurance/Benefits
Jiff Aberdare Ventures and Aeris Capital HR Insurance/Benefits
PlanSource Great Hill Partners and Lemhi Ventures HR Insurance/Benefits
Zenefits Andreessen Horowitz HR Insurance/Benefits
Maxwell Health Lerer Hippeau Ventures, Tribeca Venture Partners, and Vaizra Investments HR Insurance/Benefits
Lumity Rock Health, Social Capital and True Ventures HR Insurance/Benefits
Flock IS Undisclosed Investors HR Insurance/Benefits
Easecentral Deep Fork Capital, Freestyle Capital, Metamorphic Ventures, Transmedia Capital, and Upside Partnership HR Insurance/Benefits
Gusto General Catalyst Partners HR Insurance/Benefits
Namely Lerer Hippeau Ventures and True Ventures HR Insurance/Benefits
Justworks Index Ventures Thrive Capital HR Insurance/Benefits
Workday Greylock Partners Select Exits
Indeed Allen & Company, The New York Times Company, and Union Square Ventures Select Exits
Paylocity Adams Street Partners Select Exits
Cornerstone onDemand Bay Partners, Bessemer Venture Partners, and ff Venture Capital Select Exits
Bswift Great Hill Partners Select Exits
PayChoice Baird Venture Partners Select Exits
Bright Media Passport Capital, Toba Capital, Jamie Knall, and John H. Burbank III Select Exits
PayScale Fluke Venture Partners and Madrona Venture Group Select Exits
Upwork Global Benchmark Capital, Globespan Capital Partners, and Jackson Square Ventures Select Exits Bridgescale Partners, EdgeStone Capital Partners, Extreme Venture Partners, Joe Sigelman, Peter Thiel, Roger Martin, and Seymour Schulich Select Exits

Want more information on HR tech companies? Check out our venture capital database below.

  • Hayley Conick

    Pleased to see both @Upwork and @GeniacBusiness make the cut.